Google Ups the Ante for Google Apps for Work

google_apps_suite-1-300x1022Competition in the office suite marketplace is getting even hotter. While there are plenty of different options available for complete office productivity software, companies are moving to cloud-based platforms in drones. The two most popular among businesses are Microsoft Office 365 and Google Apps for Work. To entice customers to make the move over to Google Apps for Work, Google is allowing companies to deploy and use Google Apps for free while they are still under contract from their other office software service provider.

Google Apps for Work’s Newest Offer

Much like the cutthroat competition between cellular phone providers, Google is making it easier for companies to make the switch even if they still have an active enterprise agreement (EA) with another provider. Unlike cell phone providers, Google isn’t buying out contracts so companies can make the switch. Rather, they are allowing businesses to use Google Apps for Work without a monthly subscription charge until the EA with their other provider expires. This way companies can test Google Apps for Work while still operating on their current platform to see if making the switch is right for them.

According to the Official Google for Work Blog, once the other provider’s EA expires, Google will provide assistance with some of the deployment costs of rolling out Google Apps for Work company-wide.

Why Is Google Doing This?

Google Apps for Work is growing in popularity. Just this month, the company announced they had 2 million paying business customers. However in comparison to Microsoft, that number doesn’t seem all too special. According to Microsoft, Office 365 has 60 million monthly active employees. Allowing whole companies to try out Google Apps for Work while still operating on their existing office platform means providing a great opportunity for these companies to make the switch to Google.

Should I Make The Switch?

Microsoft Office 365 and Google Apps for Work are both fantastic options for companies looking to leverage the power of the cloud to streamline operations, increase productivity, and better manage IT costs. Both are available at a relatively low monthly subscription cost, per user. Both offer word processing, spreadsheets, enterprise-level email, presentations, and gigabytes of online storage. Each platform also includes collaboration tools such as real-time document editing. Making the decision between the two platforms relates directly back to your company’s needs.

Questions to consider include, how many employees do I have? How often have I had to upgrade my office productivity platform over the years? Do my employees want more flexible options such as cloud-based software to work from home or on the go? Make a list of all of your company’s needs and goals before you even begin researching cloud-based office suites, so you know exactly what you should be looking for.

If you are unsure of what direction you’d like to go in and are in need of some outside advice, we’d love to help. We can work with you and your entire team to identify software solutions that are the best match for your company’s specific needs and goals. Contact us today!

About the Author

Nick Underwood

Nick Underwood has over 15 years of experience supporting IT infrastructures for businesses across a broad range of industries.


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